Read the article titled "30 Tips on Using Social Media for Competitive Analysis", located (https://smallbusiness.yahoo.com/advisor/30-tips-using-social-media-competitive-analysis-134309477.html). Next, select the top-three (3) tips that you would use to conduct social media competitive analysis for a small company of your choice. Explain your rationale.
Examine the importance of developing a solid marketing plan in executing social media marketing activities within a company. Provide an example showing such importance to support your response.