Please 350 words each plus each three references
· Using Databases and Data Warehousing in an IMC Plan
Resources
scoring guide iconDiscussion Participation Scoring Guide.
Examine how databases and data warehouses are used to develop effective Customer Relationship Programs (CRM). In your discussion, interpret how the use of these tools can leverage the company's IMC Plan.
Data Mining in Database Marketing Communications
Resources
scoring guide iconDiscussion Participation Scoring Guide.
Capturing customer data, storing it in data warehouses, and uncovering key information through the use of data mining techniques are valuable components of a well-designed IMC plan. Examine how companies can use data mining techniques to develop database-driven marketing communications. For instance, a company may want to establish pricing discounts for purchases made during a slow sales cycle as a way to increase sales. Data mining techniques can uncover these cycles.