Problem:
Coming from an integrative perspective, examine Apple's success/failure.
Q1. How good is Apple's strategy? How well does it work?
Q2. How has Apple seized external opportunities and dealt with threats by leveraging its strength?
Q3. How has Apple's weaknesses aggravated threats and resulted in them not taking advantage of opportunities?
Q4. How has Apple reached its mission and vision by taking care of exogenous threats and external opportunities?