Problem 1. Undertake an evaluation of the macro, micro, and internal environment, assessing your findings with a SWOT analysis.
Problem 2. Develop marketing objective from the results of this analysis and in line with your corporate goals.
Problem 3. Develop a range of options to meet these objectives, reviewing their relative feasibility.
Problem 4. Prepare a strategic marketing plan.
Problem 5. Explain the method to be used to implement and control the plan.