Assignment: Service Encounter Triad, Servicescape, And Service Process
Write an essay in which you evaluate a SPECIFIC service interaction or set of interactions in convenience store, using the following concepts: service encounter triad, servicescape, and service process. From the perspective of an integrated view of these three concepts, what was done well or poorly? State your opinion and then back it up in your essay. What could be done to create improvement?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Required Text: Fitzsimmons, James A. & Fitzsimmons, Mona J. (2013). Service Management: Operations, Strategy, Information Technology (8th ed.). Boston: McGraw-Hill. ISBN: 978-0078024078.