Assignment- Case Analysis: "Zappos: Delivering Happiness"
"Zappos: Delivering Happiness" (located in textbook appendix)
After reading, reviewing, analyzing and evaluating the case study, pretend you are the CEO for Zappos. Develop a video that will be shared with a prospective buyer of your company explaining how Zappos delivers happiness. You may use any recording device that publishes a WP4 file. Within your video script, be sure to answer the following questions:
1. Present Zappos' strategy for delivering happiness to customers and employees.
2. Describe the business model and marketing strategies. How are they impactful and meaningful to the buyer and employees?
3. How do the business model and marketing strategies lead to profitability?
4. Evaluate and explain why Zappos would be a smart acquisition.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.