Assignment:
After reading the article above answer the following:
1. Identify ONE Strength, ONE weakness, ONE opportunity and ONE Threat for Albertsons. What is your assessment of Albertsons based on your SWOT analysis?
2. Identify at least 2 resources and 2 capabilities of Albertsons.
3. Identify at least 2 of Albertsons' capabilities.
4. Does Albertsons have a core competency? A distinctive competency? Explain.
5. Identify at least 3 elements of Albertsons' current strategy.
From Grocery Clerk to The Top Job Albertsons CEO Bob Miller discusses the supermarket chain's strategy and a possible lPO paperwork to go public in BY ANNIE GASPARRO July 2015, but delayed its E share offering after poor re Long before Bob Miller sults from Wal-Mart Stores took the helm of Albertsons Companies Inc. as chief ex Inc. that October indicated a lowdown in the industry. ecutive, he was a teenage Analysts say the grocery grocery clerk, sorting glass tycoon could take advantage bottles at a Cal of the market's upswing by fornia store BOSS making the move to go public Mr. Miller TALK soon.
Despite the decision at spent the next hand, Mr. Miller manages few decades working his way up the lad much as he always has, visit- ing at least 20 stores in a der, taking jobs in the stock room and as a check-out clerk week and giving his regional chains regional in branding continue to operate those partners. They've been here managers autonomy to en at Albertsons before leaving and operations stores, whether it's better to 11 years. And at some point sure their stores stock what in 1991 to run the Fred Meyer Mr. Miller We're trying to run close thos stores and trans they're going to have to appeals to local shoppers. Inc. chain of stores and, later, our stores for the neighbor- fer that business. monetize their investment In a recent interview, he Rite Aid Corp. drugstores hoods they're in.
Let's take In 2006, an investor group discussed what is ahead for our Southern California divi wsJ: How did you grow from WSJ: How is technology af. his stores and his industry. bought about 655 stores sion: there's a lot of Hispanic fecting your operations? just a few hundred stores in from Albertsons and brought Edited excerpts: neighborhoods where we have Mr. MIller We don't want to 2006, when the new Albert him in as CEO be cutting edge, ahead of the to have a really different sons company began, to The Wall Street Journal: How Mr. Miller, 72 years old product mix.
The regional but we want to under more than 2,300 today? Would operating as a pub now commands more than presidents understand their stand what's going on. far Mr. MIller: We bought the licly traded company affect 2,300 stores, including 19 re all this stuff about being able markets, Lsol we can have most distressed stores. The the way you run Albertsons such as Safe- gional chains o check the customer out stores in one location, and 10 ruggling stores were in Mr. Miller: We already oper way Inc., Jewel-osco, Acme and Tom Thumb.
He has ate a lot like a public com ferent mix of products. We're the store without having to go Wal-Mart. We bought them closed hundreds of unprofit pany. I have a very strong able to do that because of our through a register and all that for the real estate value team. I have a COO, chief ad able stores, radically refash decentralized operation. kind of stuff, we're not ready Over the next six years we ioned others, and continue ministration officer and sold and closed stores, paid to invest in any of that yet. buying smaller chains, mos chief merchant. At some back debt.
We had taken WSJ: How do you decide But we are working on ini of which maintain their leg point one of them will run when to close a store stuff nobody wanted and [the company tiatives with technology acy store names in an effort turned it into a nice little Mr. Miller: Every quarter, partners...If we see some to retain customers that, in We review 5% of the stores at WSJ: Why go public? thing that we think is going company. some cases, have shopped the low end of performance Mr. Miller: From day one, I've to work, we aren't afraid to there for generations WSJ: Why keep your grocery and we analyze whether to had five partners. All good Albertsons initially filed invest a lot of money.