Reading: Oakland, J. S. (2003) TQM: text with cases (Case Study 4, pp. 379-389). 3rd ed. Oxford: Butterworth-Heinemann. 1.
Evaluate the effectiveness of STM's strategy of combining as many existing initiatives as possible in order to simplify their approach to TQM. Do you believe this approach could be applied effectively in your company or another you know well? Explain your answers with examples.
I am looking for 550 to 750 words to help me get started on this question. I would also like three academic sources.