Question1. ‘Customer relations management is a generally recognized, widely-executed strategy for managing and nurturing the company’s interactions with the clients, customers or sales prospects. ’Discuss this declaration, and describe how effective customer relations management can lead towards the accomplishment of organizational aims and goals.
Question2. Explain the factors which organizations should consider to accomplish closeness to the consumer.
Question3. ‘Marketing is concerned with relationship with customer or consumer through time and why they use specific product and service.’ Explain the reasons for which we might use a product or service.
Question4. Choose a product or service which you are planning to purchase in the near future. Using a basic model of consumer decision making, explain how you will be going through it for your chosen product/service.
Question5. Explain the four factors which exert an influence on the entire level of involvement of a ‘consumer’ purchase.