Assignment:
The Research Paper must include a cover page and references. APA format, please use at least five professional references and may include internet sources, books, and professional journals or resources related to the profession.
References used for previous research.
Choglan, K., Pauley, T. &Scott, P. (2005).eBay Company Analysis. Retrieved August 2, 2010, from
https://oak.cats.ohiou.edu/~kc255602/esp/ebay2ndassign.doc
Daniels, J. D. Radebaugh, L. H. Sullivan, D. P. (2002). The Strategy of International business. Retrieved August 2, 2010,
https://www.buec.udel.edu/sullivad/IBEO_DRS_11_12_13/DRS%20IBEO%2012/12th%20Edition%20Chapter%20Revision%20Materials/Chapter%2011/Chapter%20Master/Chapter%20Eleven%20%20The%20Strategy%20of%20International%20Business%20%20%20PCP.doc
Haberberg, A. & Rieple, A. (2008). Strategic Management: Theory and Application . United States : Oxford University Press.
Marshak, D. S. eBay creates technology Architecture for the future. Retrieved August 2, 2010, from
https://www.sun.com/service/about/success/recent/Sun_eBay6-2_forWeb.pdf
The Strategy of International business. Retrieved August 2, 2010, from https://webenhanced.lbcc.edu/ibuslh/ibus1lh/downloads/11Strategy15Organization.ppt
Research Paper outline
Part I. In this paper we are going to take a look at EBay's global strategies and how they relate to the core competencies. Furthermore we will discuss how the company boosts its worth in the online market.
A. Strategies for global online marketing
1.) Virtual Value Chain
2.) Building relationships online with integrity.
3.) Innovative use of all technology
B. In this case study the researcher will uncover how eBay has positioned itself to have the highest market value in the industry through its use of strategies, dynamics and competencies specific to global online marketing.
1.) EBay retained their high market value by providing reliable and innovative ways to fulfill the customer's needs via internet.
2.) Captures the customers' attention because of creative ideas in technology.
3.) The customer relationship was established when customers saw that EBay used the H.I.T (honesty, integrity, transparency) factor.
Part II. First and foremost the high market value was obtained by many different strategic approaches.
A. The reputation was boosted because the company supplied what the customer demanded.
1.) Joined with PayPal to make transactions as smooth and secure as possible.
2.) Expanded the user's base by increasing the products of high value.
3.) Formulated a feedback system to fulfill the needs of the customer's.
B. These measures are advertised by the organization, which helps build the trust within the user and the customers.
C. Although the strategies helped the company gain more clients Mr. Pierre Omidyar, felt that it wasn't enough so he went the extra mile.
Part III. The value chain captured the customers easily across the world because eBay allows them to conduct secure business transactions via internet.
A. With that being said, eBay established trust with the customers when it provided valuable information and created an easy way of payment.
1.) Joined with PayPal to make transactions secure and smooth as possible.
2.) Shared information with the customers and created new ways of availing low transaction cost between the buyer and seller.
3.) Has to decentralize the configuration for currencies and languages as they vary from country to country.
B.) Furthermore it also has to coordinate the technologies as they are centralized.
Part IV. When conducting business online many people want to know that everything that transpires is truthful and secure. For example, you purchase a projector online in which you think is in good condition. When you receive it, it will not function properly. What do you do?
A. For this reason, eBay has made sure that all of the items listed are legit and guaranteed to live up to your expectations.
1.) Everything posted on the market is copyrighted and guaranteed.
2.) There are policies in place to assure that if something ever occurs, you have your rights.
3.) Disclaimers are in full effect, because each country has different rules and regulations.
Part V. In conclusion, eBay has faced many challenges but through it all the company managed to be a success. Moreover, it set the bar for other online markets, because of its unique design and its strong relationship with the customers.
A. In this case study the researcher will uncover how eBay has positioned itself to have the highest market value in the industry through its use of strategies, dynamics and competencies specific to global online marketing.