Question 1:
Write down the different phases in effective relationship building?
Question 2:
(a) What are the advantages and drawbacks of the E-CRM?
(b) What are the chief drivers of Relationship marketing?
Question 3:
(a) Illustrate the concept of the Public Relations.
(b) What are the dissimilar phases in the PR planning and implementation Process?
(c) Illustrate out any model of relationship life cycle using an instance to exemplify your answer.
Question 4:
Illustrate the following concepts:
i) Key Account Management.
ii) Active Networking.
iii) Customer Relationship Management.
iv) Ethical Issues in communicating in Relationship Marketing.
Question 5:
Compare transaction marketing and relationship marketing using suitable examples to illustrate your answer.