1. Refer to link
https://cb.hbsp.harvard.edu/cbmp/pl/45585151/45585214/58da3252dcac62ad291c3bfa77837ec3
2. Please do NOT provide an overview / summary for the case
3. Draw a Perceptual Map with y-axis and x-axis
4. Provide a initial Position on the Perceptual Map, and a final Position on the Perceptual Map.
5. Explain why and how should Malaysian Airlines re-position itself in the Airline Industry.
6. Conclude with the challenges it will face with the new positioning.
7. Use APA style Referencing, with in text and end of text referencing.
8. Total Word count should be less than 400 words
The assignment is based on the case from Harvard Business Review, (2014), "Malaysia Airlines: the Marketing Challenge after MH360 and MH17" by Neeraj Pandey; Gaganpreet Singh
https://cb.hbsp.harvard.edu/cbmp/pl/45585151/45585214/58da3252dcac62ad291c3bfa77837ec3
Question
Using a perceptual map, discuss how should Malaysian Airlines re-position itself and conclude with the challenges it might face with the new positioning.