Drake Enterprise LTD: Drake enterprise Ltd. is a manufacturing company in Washington DC, seventy five percent (75 %) of its raw material is imported from companies in china. This move was to enable production cost. The company has been recording significant reduction in profitability in the last two (2) years after ten (10) years of being a profit making entity. The managing director has called a meeting to discuss the current state of affairs of the company. He requested that you develop a strategy to turn around the company's loss making position.
Required:
* Using strategic management models develop a strategy for drake enterprises Ltd
* N.B clearly identifies and explains the key elements necessary for the success of this strategy.