Project Assignment
The marketing plan is always aligned with the company's business plan. The business plan usually includes quantitative goals, such as increasing revenue. It also includes qualitative goals, such as building goodwill through brand-building techniques and by going beyond formal promotion and advertising plans, such as community partnerships.
Review the following article about how to write a marketing plan:
Article: Marketing Plan Template: Exactly What To Include by Dave Lavinsky
To begin understanding more about your company, start drafting the following sections of your marketing plan. You will add sections to the plan throughout the next few weeks. Based on your company's information, outline the following:
What are the business goals and objectives of your company for the next year?
This should include information about quantitative and qualitative goals of the company.
If the company has a mission statement, determine if the company's goals align with the mission statement.
Draft marketing objectives to meet the business goals and objectives of the company's plan.
Draft a section about the company's target customer groups.
Develop a customer profile.
Include demographic and psychographic information about the customers.
Identify at least 4-5 tactical marketing strategies that you will use to implement your marketing plan.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.