Research project on Apple -Pricing and Competitive Advantage in Pricing - two pages
Unit VII Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan researching the Apple Inc.
Unit VII you will provide a comprehensive discussion of the pricing strategies of your company.
Pricing
This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or
status quo orientation. From there, review the pricing policies
and include a look at the flexibility of the pricing structure, prices over
the product life cycle, and discounts or allowances. Review Chapter 16 in the text
book for a complete understanding of how companies utilize pricing strategies.
Competitive Advantage
Does your company has a competitive advantage WITH RESPECT TO PRICING
The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only
discuss whether your company has a competitive advantage with respect to pric
e (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced
with a reference page and title page.
References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include
the use of subheadings
(this week consider Pricing and Competitive Advantage in Pricing).