Go to a local store that sells magazines. Take a look at both Time and Rolling Stone magazine. By taking a quick look at the articles and the advertising, who do you think is reading each of these magazines? Discuss some demograpics (average age, household income, level of education, marital status, gender, etc.) and then some psychographics or lifestyle factors (interests, hobbies, etc.). Do you think there is a significant difference in the demographics of the two reader groups? Do you think there is a significant difference in the psychographics or lifestyles of the two reader groups?