Case Questions
1) Do you think single-serve coffeemakers are discontinuous, dynamically continuous, or continuous? What are the implications for adoption and resistance of this innovation?
2) Is the decision to adopt single-serve coffeemakers likely to follow the high-effort or low-effort hierarchy of effects? Explain your answers.
3) In which stage of the product life cycle would you place single-serve coffeemakers? Why should competitors in this industry pay attention to the life cycle?
4) How is diffusion likely to be affected by the expiration of patents and the introduction of lowerpriced coffee capsules?
Attachment:- ASSIGNMENT.rar