Ben and Jerry's Ice Cream is considered a progressive company in terms of its values and the mission statement that drives its business. Visit its Web site (www.benjerry.com) and review the portion that discusses the company, its mission, and its values. Discuss aspects of its mission and values that might be considered progressive. (The company usually posts a social and environmental audit on its Web site identified as a student research link, which also provides insights into its values and mission.)
Do you believe its progressive attitude creates a special position in the market that contributes to a sustainable competitive advantage?