Diversification strategies to grow the business


Problem: Using what you know on multinational enterprises (MNE), explain why and how an MNE would use diversification strategies to grow their business. How would this benefit the company? What strategies would be the best to use? What (if any) would be the downside to such strategies for both the MNE and the countries that they operate in?

In your explanation, use at least one real company to demonstrate the use of diversification strategies to support your answer.

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