Distinguish between product or process innovation


Assignment:

1) Go to your favorite grocery store (i.e., Walmart, Whole Foods, Publix, Winn Dixie, etc.).

2) Identify products in the store that were produced by:

a) continuous flow process

b) repetitive process

c) batch process

d) job shop process

3) Find a product whose company uses CSR (e.g., Corporate Social Responsibility), where CSR is depicted on or within the product. Is this product or process innovation? Find your CSR product/service example and distinguish between product or process innovation.

4) Explain in a couple of paragraphs what you believe the company is attempting to achieve through its use of CSR.

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Marketing Management: Distinguish between product or process innovation
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