Please answer the given questions writing between 200 to 300 words to each questions.
Problem 1. What is the difference between demographic and psychographic data? When should demographic data be used to make marketing decisions? When should psychographic data be used to make marketing decisions? Is psychographic data more important than demographic data? Please illustrate your argument with at least two examples.
Problem 2. What is the value of fear appeal in marketing messages? Is this a fair way to market to consumers? Why or why not? What alternatives could be available for a marketing strategy? hide problem hide problem.