Discussion
It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
• Match each business with the pricing strategy that you believe the business is using.
• Discuss why you think the business is using the pricing strategy that you did.
Pricing Strategy
Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing
Business
Bentley Motors
Motorola
Kohl's
Dish Network
Discussion Board Requirements: You need at least 2 full original sentences per business, telling what pricing strategy you selected and why you selected the pricing strategy you did for the business. A total of at least 8 full sentences will be needed for full credit on this week's discussion board for the initial post. Remember, at least one follow up post needs to be at least 4 good substantive sentences addressing your classmate by name, for full credit for your follow up post.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.