Assignment
Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.
• Provide a brief introduction of the Honda Car Company .
• Discuss what pricing objectives you would consider for your product/service.
• Identify the pricing objective and strategy you will ultimately choose and explain why.
Reference
Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF)
"5 Marketing KPIs You Cannot Measure but Should Care About" - Nicole Rodrigues
(1 PAGE)
Perceived Value
Not all benefits or costs can be quantified in dollars. A product's aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.
• Provide a brief introduction of Honda Car Company .
• Discuss ways you can improve perceived customer value.
• Analyze how psychological motives help shape emotional benefits and customer perceptions of value.
• Analyze how the personality of an endorser shapes the emotional benefits of the product.
Reference
Core Concepts of Marketing- Chapter 9 Pricing the Product. "5 Marketing KPIs You Cannot Measure but Should Care About" - Nicole Rodrigues.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.