Retailing & E-Commerce
Extra Credit Opportunity
This is an individual assignment, which provides you with an opportunity to earn up to 10 bonus points. Completion of the assignment is not a guarantee of bonus points. The quality of your work will determine the number of bonus points earned. Remember that this is an extra credit opportunity. It's optional...not
mandatory.
Chapter 14 Retail Pricing) introduces several different methods that retailers can use to adjust prices (e.g., variable pncing methods, price discrimination methods, and pricing to increase sales). Several of these pricing
methods are listed below.
Pricing Methods
1. Price Bundling
2. Multiple-Unit Pricing or Quantity Discounts
3. Variable Pricing by Market Segments
4. Leader Pricing
5. Price Lining
6. Odd Pricing
Please note that not all of the pricing methods are options for this extra credit opportunity...only the six methods listed above.
Your task:
A. Pick up to two different pricing methods from the list above.
B. Visit any type of retail store (e.g., grocery, department, specialty, full-line discount, drugstore, etc.) and find examples of the two pricing methods you selected. ovi!r
C. Snap a picture of the display or of the promotional materials communicating the pricing to customers.
a. You must snap your own picture of the pricing method in use. Images copied from the Internet or Google Images will not be accepted. If you find the pricing method utilized by an online retailer, use "SnagIt," the Windows "Snipping Tool," screen shots (press "Function" and "Print Screen"), or some other screen capture method to capture your visual.
D. Create a new MS Word document.
a. Identify the pricing method(s) selected.
b. Paste a copy of your image (your example).
c. Provide an explanation of why your image is a good example of the pricing method.
d. Also identify the benefit of the pricing method for the retailer. In other words, why is the retailer using that pricing method?
PLEASE NOTE:
• You must pick two DIFFERENT pricing methods. In other words, two examples of price bundling are not acceptable.
• You must capture your own image of the pricing method in use. Students utilizing pre-existing images (from the Internet or Google Images) will not receive extra credit.
• Each example is worth up to five bonus points. Students turning in more than two pricing method examples are NOT eligible for extra, extra points. Students turning in only one pricing method example can earn up to five bonus points.
This extra-credit opportunity must be submitted in the "Extra Credit" Moodle assignment by 12:00 pm (noon) on, Tuesday, December 13th. Late submissions will not be accepted for any reason.
below attatchment
Attachment:- retailing and e commerce.compressed.pdf