Urban Retailers
Promotion Plan
Abigail Hinds
American Intercontinental University
Urban Retailers
Merchandise Promotion Plan
Urban retailers' promotion direction is wanting. The company is still using old methods to advertise its products such as having sales agents at major outlets and conducting roadshow promotions. The company with immediate effect will begin advertising its products online through such arenas as Facebook, twitter and through emails. What this means is that the company will no longer have roadshow product promotions or employ sales agents at major outlets for the product.
Currently, the company has no fashion department. This explains why the company is still doing poorly in terms of fashion. For this reason, the company will establish a department that is dedicated to fashion matters. The company will then employ Qualified and experienced fashion staff to work in the department.
The company has both external and internal agencies. This is a big advantage to the company. The company will use both external and internal agents to supply its products to its end users. The company will use internal agents to reach local product users. At the same time, the company will use external agents to reach users of its product at the international level. Altogether, this will be aimed at improving performance of the company.
Urban Retailers
Promotion Plan- Goals and Objectives
Mission Statement: To Provide Latest Fashion High quality Clothes
Theme Statement: Affordable Prices for Latest Fashion High Quality Clothes
Current promotional efforts in place include email marketing, referral marketing and gift offers. In email marketing, Customers looking for items to buy online are asked to sign up first. During signing up, they are asked to provide their emails. The company uses the emails provided to send regular messages to the customers. In referral marketing, the company has a program where buy it rewards large-scale wholesalers who refer other large scale retailers. The same case applies to retailers who buy directly from the company. At the market place, the company has a program of offering the customers gifts.
Current special events include Suzan beauty festival, Harris exhibition and treasure hunt. The Suzan festival was launched two days ago by the company CEO. This is one of the largest festivals in the country and the company uses the festival to promote its products. The Harris exhibition is another project event of the company. The exhibition gives high school students a chance to showcases their ideas in the field of textile industry.
On the other hand, some of the new initiatives employed by the organization include face book buy section and twitter buy button. The Facebook buy section is such that customers can buy products through the company's Facebook page. At any given moment, there is a company sales person that is online to attend to online customers. The company will do all it can to promote this arena of trading. All this is aimed at achieving the following company goals.
I. To increase sales. Objective for this goal is to increase revenue
II. To increase output. Objective for this goal is to increase profit
III. To employ qualified staff. Objective for this goal is to improve performance
Urban Retailers
Merchandise calendar
Urban retailers: Selling Latest Fashion High quality Clothes
Month This activity must be started Deadline Responsible
January
• Developing topnotch email marketing system
• Developing referral programmer so that those customers who refers Urban retailers products are rewarded. 30 Alex
February
• Making decision and implementing how gift offers are to be offered with the intention of attracting more customers. 30 Phyllis
March
• Festivals arrangements: (1) Susan beauty festival 30 Alex
April
• Festival arrangements (2) Harris exhibition 30 Alex
May
• Developing and implementing social media selling plans
• (1)Facebook Buy section (2)Twitter buy section 30 Alex
June
• Going through database to decide whether customers who have spent less than $200 should be contacted back for more sales. The aim is to delete customers in the database who are no longer buying from our stores 30 Alex
July
• Examining how gifts should be sold on Christmas (focusing on the local potential customers).
• Arrangements of Christmas shopping season.
• Updating the online platform (Facebook, twitter, email marketing). 30 Alex and Phyllis
August
• Sending emails to all the customers in the database about Urban latest fashions
• Responding to all the inquiries
• Delivering to the customers as per their inquiries 30 Alex
September
• Ordering more trending fashions
• Giving information to the customers through online channels about the new items
• Receiving feedbacks 30 Phyllis
October
• Going through database to decide whether customers who have spent less than $200 should be contacted back for more sales. The aim is to delete customers in the database who are no longer buying from our stores 30 Alex
November
• Improve and make preparations for next year's catalogue.
• Making necessary preparation for next year
• Updating online information 30 Phyllis
December
• Making Christmas sales
• Rewarding the sales personnel based on the sales made 30 Phyllis
Urban Outfitters
Audience
Urban Outfitters is an extremely sizeable retailer that is a piece of the Urbn organization and keeps on developing at a wonderful rate. This retailer plans to comprehend and associate with its clients by offering an assortment of various stock, for example, clothing, embellishments, footwear, home stylistic theme, and furniture. Their attention on imagination to the extent the store's surroundings and items contributes significantly to the expanding achievement and development of the organization. This organization utilizes a wide range of systems to interface with its clients through promoting, publicizing, in-store encounters, and brand groups (Gibbs, 2012).
Urban Outfitters started as a little retail location built up in 1970 close to the University of Pennsylvania by understudies as an entrepreneurial school extends. They offered an assortment of used apparel, textures, and condo things. The organization was involved two separate branches comprising of the retail portion and the discount fragment. As the store experienced increasingly accomplishment in Pennsylvania, more stores were opened fundamentally close school grounds Location of these retail locations is fixated on their engaged target market of school and more youthful purchasers searching for in vogue and reasonable attire and family beautifications.
The organization has kept on developing as the quantity of retail stores has expanded to one hundred and thirty stores over the United States, Canada, and Europe "Urban Outfitters Brand Profile," (Kazmi, & Batra, 2008). Development and achievement can be further exemplified by rising incomes and the capacity to "lessen the rate of offers gave to cost of merchandise sold, SGA costs, and wage charge costs". Items conveyed by Urban Outfitters have been extended to incorporate an assortment of various family unit things, books, extras, and men and ladies' clothing engaging the underlying target client at a generally reasonable cost
All in all, urban Outfitters has turned out to be progressively notable in the commercial center, as its prosperity is effectively noticeable to different retailers through publicizing, indexes, and the broad utilization of online networking to associate with its shoppes advertise. As one of the principal retailers to utilize web-based social networking as a method for connecting and associating with potential clients.
Media List for Urban Retailers
The New York Times
• For the print reservations procedure and material requirements visit the Self-Service Advertising Portal or call (212) 556-7777.
• For information about advertising on NYTimes.com, visit nytmediakit.com.
• Send an email to the Senior V.P. of Advertising.
References
Ace, C. (2011) Effective Promotional Planning for e-Business: A Practical Guide to Planning and Implementing a Promotional Plan That Works! Burlington: Elsevier. https://www.urbanretail.com/
Ace, C. (2011) Effective Promotional Planning for e-Business: A Practical Guide to Planning and Implementing a Promotional Plan That Works! Burlington: Elsevier.
https://www.urbanretail.com/
Gibbs, R. J. (2012). Principles of urban retail planning and development. Hoboken, N.J: John Wiley & Sons.
Kazmi, S. H. H., & Batra, S. K. (2008). Advertising & sales promotion. New Delhi: Excel Books.
Aaker, D. A., & Biel, A. (2013). Brand equity & advertising: advertising's role in building strong brands. Psychology Press.
De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications.