Discuss the role that computer programs can play in, Marketing Management

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Discuss the role that computer programs can play in

1. Discuss the role that computer programs can play in qualitative research. How can they specifically help with some of the operational aspects?

2. What are data displays?

3. What are the two kinds of data display that can be used in qualitative research? How do they compare with data displays that can be used in quantitative research?

4. To what purposes might cognitive maps be put in qualitative research?

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Marketing Management: Discuss the role that computer programs can play in

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Marketing Management: Discuss the role that computer programs can play in

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