Write a paper (5 to 7 pages) in APA format (including at least 2 scholarly references) on the following:
Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:
- How is the product perceived?
- How do individuals respond to the campaign?
- What are the anticipated consequences of the campaign, if any?