Assignment:
We have discussed many forms of communication. We are, once again, going to focus this information on a specific area...Marketing. Please read all of the articles provided in the lesson section for this week to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and present a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of yourself as a marketing executive and you are trying to convince the customer (owner of the company) why your marketing plan will effective. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. These ideas should include how you intend to reach their target audience and should be supported by research to show your client that you have looked into their company as well as the market that they intend to sell.
Articles:
Managing for Media Anarchy:A Corporate Marketing Perspectiveby Margaret Bruce and Michael R. Solomon
Exploring the integration of social media within integrated marketing communication frameworks Perspectives of services marketers byMichael John Valos, Fatemeh Haji Habibi and Riza Casidy
Connecting with consumers vialive buzz marketing: publicperceptions and the role ofethical ideologyby Allan J. Kimmel
The Impact of Moral Emotions on Cause-Related MarketingCampaigns: A Cross-Cultural Examinationby Jae-Eun Kim and Kim K. P. Johnson
Corporate communication andcorporate marketing Their nature, histories, differences andsimilarities by Laura Illia