Discuss the guerrilla marketing campaign


Use the Internet to find a recent guerrilla marketing campaign that you believe would b (or has been) exceptionally effective. Be prepared to discuss.

Guerrilla Marketing

Please respond to the following:

• From the first e-Activity,discuss the guerrilla marketing campaign you found and identify the key elements that made it so successful. Explain your rationale.

• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

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Marketing Management: Discuss the guerrilla marketing campaign
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