Use the Internet to find a recent guerrilla marketing campaign that you believe would b (or has been) exceptionally effective. Be prepared to discuss.
Please respond to the following:
• From the first e-Activity,discuss the guerrilla marketing campaign you found and identify the key elements that made it so successful. Explain your rationale.
• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.