Discussion questions:
b2
1. what kind of decision model(s) do you use in personal decision making? What do you think business use? Have you been involved in B2B marketing?
2. do you think that fear of giving offense to some group somewhere will cause advertisers to become more "bland" in their advertising just to head off possible controversy?
3. what do you think about "involvement"? Would the Starbucks' "experience" be high or low involvement?