Discussion:
1. Public Relations & Non-Profit Organizations
Select a non-profit organization (American Red Cross, Salvation Army, etc.) and assess the role of public relations in that non-profit organization. Compare and contrast at least two characteristics between a for-profit organization and a non-profit organization. Respond substantively to at least two of your classmates' postings.
2. Public Relations in the 21st Century
Select an organization from the United States and assess the methods with which this organization uses communication instruments such as traditional or social media for its public relations campaign. To what extent has this company incorporated newer media into its public relations strategy? Use the course materials and other research data to support your position. Respond substantively to at least two of your classmates' postings.