Press Kit is a communication technique designed to generate news stories about a company, brand, individual and/or event
The Press Kit is a communication technique designed to generate news stories about a company, brand, individual and/or event. It is a visual and written packet delivered to the media (via the media list) to generate PR, interviews, etc.
The Kit contains some or all of the features listed below:
-News or Feature Stories written as a news release
-Photographs with captions
-Biographies of important people
-Brochures, samples, Flyers,
-etc., any visual images.
Media kits are typically presented in a two-pocket folder (visit the AIU library to view examples). Today it is likely for a company to design electronic digital kits. For this assignment, you will create a digital press kit for your featured event. You must include the following items: Company History, Press Release, company images, any previous press on the company/event (you may use previously published information or create new stories, and any visual images to support. You may create your press kit using PowerPoint.
LOOK AT THE UPLOAD, EVERYTHING YOU NEED TO GET THIS WORK DONE.