Discuss marketing-advertising issues


Final Paper

Focus of the Research Project

The final version of your Research Project should be 10 to 12 double-spaced pages (not including the title page, references page, tables, appendices, etc.). The paper will be an original business research project that tests a hypothesis of your choice. The research can relate to your place of current or previous employment or other contexts of interest. Sample topics could include, but are not limited to:

• Manufacturing quality/cost improvement

• Service quality improvement

• Systems design

• Accounts receivable/billing/accounts receivable aging

Marketing/advertising issues

• Sales of goods

• Investments

• Product safety

• Workplace safety

• Labor pools

• Human relations matters of broad concern

• Population studies

For your Research Project, you will be combining all parts that you have worked on from Weeks One through Five. Your paper should be formatted as follows:

• Part 1: Introduction

• Background information about your research project (Week One)

• Describe the management dilemma (Week One)

• Ethical Concerns (Week Two)

• Develop and explain your hypothesis (Week One)

• Part 2: Literature review

• Background research on at least three scholarly sources (Week One)

• Part 3: Data

• Secondary data (Week Three)

• Measurement benchmark and scales (Week Three)

• Plans for using observations, focus groups, interviews, or surveys (Week Four)

• Plans for analyzing data (Week Five)

• Plans for how to analyze results (Week Five)

• Part 4: Results

• Summarize and display the results of your research. Provide charts, graphs, tables, and so forth, as they might apply to your research.

• State whether you reject or fail to reject the null hypothesis based on your study; explain.

• Part 5: Conclusion

• Summarize the entire study and reflect on it

• Consider the "take-home" message that management and other decision makers can use from this research to make informed business decisions.

• Include the strengths and weaknesses of the study and suggestions for future research.

• Part 6: References

• Include a separate references page and cite all references within the text of the paper.

• Part 5: Appendix

• If applicable

Writing the Research Project

The Research Project:

• Should be 10 to 12 double-spaced pages in length (not including the title page, references page, tables, appendices, etc.) and should be formatted according to APA style as outlined in the Ashford Writing Center.

• Should include a title page with the following:

• Title of paper

• Student's name

• Course name and number

• Instructor's name

• Date submitted

• Should begin with an introductory paragraph that has a succinct thesis statement.

• Should address the topic of the paper with critical thought.

• Should end with a conclusion that reaffirms your thesis.

• Should use at least three scholarly sources from the Ashford University Library in addition to the text.

• Should document all sources in APA style as outlined in the Ashford Writing Center.

• Should include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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