Sales & Marketing Project.
Students will conduct a marketing research on a destination or company (such as restaurant, hotels, airlines, travel agency etc.) of your choice, within the Hospitality or Tourism Industry.
Be sure to include the following information on the company in your Paper:
Using APA format (5 pages in length, not including cover, abstract and reference pages)
1. Issue or Problem with their Marketing
2.Target Market
3.History of the Company (how did it start? Concept etc.)
4.Analysis of the Micro environment
5.Analysis of the Macro environment
6.Solutions to the Marketing Problem
Please upload your paper to the Turn tin drop box, the originality percentage should be no more than 35%
Presentations
1. PowerPoint or Prezi should be used.
2.Presentations should be 5 to 8 minutes in length
3.Include pictures
4.Business Attire is required
Assessment
Your paper will be assessed on Content (40 points), Organization (30 points) and Language (30 points).
Your Presentation will be assessed on Non-verbal Cues (25 points), Verbal (25 points), Content (25 points) and Creativity (25 points).