Innovative New Product Proposal
Components of the sport marketing plan proposal should include, but not limited to, the following:
• A title page
• Table of contents and a list of exhibits (flyers, photos, diagrams, etc.)
• A detail description of your product (should include dimensions, specification such as weight, package, etc.)
• General market analysis (e.g., the SWOT analysis)
• The new product (attributes of your product) analysis and positioning relative to others
• Budgeting (including break-even analysis)
• Brief financial analysis and forecast for the period of the first 6 months
• Marketing objectives
• Marketing mix decisions
• Segmentation (e.g., demographics of the target consumers)
• Marketing strategies selected
• Implementation procedures with timetables
• Figure/Diagram/Photo of the sport product
• References
• Appendices (newsletter, advertisement, etc.)