Discuss idea that cost plus pricing may not be best approach


Discussion: Marketing Management

Discuss the idea that cost plus pricing may not be the best approach to pricing. What should be the driving force(s) in establishing prices that firm's should charge.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Discuss idea that cost plus pricing may not be best approach
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