Discussion: Finding the Perfect Message
Organizations often require managers to write short articles for newsletter or blog publication. Becoming comfortable writing this style of commentary for a general audience is important in an era in which media can be authored by anyone.
*The focus of your work will be social responsibility of (Organic Valley). This is a public relations-style article.
Understanding the features and benefits of a product is essential to forming the overall marketing plan's creative message. Brands use creative appeals to connect with the customer target markets. Product features transform into benefits for the customers to meet their wants and needs.
Provide a brief description of ORGANIC FOOD PRODUCT(Organic Valley) .
• Discuss how the product fits a lifestyle or psychographic.
• List two features of the product and assess how they transform into benefits for your target market.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.