Question 1. Over the course of this quarter, we examined through the readings and presentations a number of different emerging markets, including the BRICs, the N11s and other markets around the world. Discuss how evaluating emerging markets differs from evaluating mature, developed markets.
Structure your discussion by identifying any five important differences between developed and emerging markets that shape a firm's operations in that country. Do NOT include typical factors like market size and potential which are relevant for all countries.
Question 2. We read and discussed the importance of institutional factors at various points in the quarter. Pick a specific emerging market that you might be familiar with (from the BRICs or N-11 or any other list), and generate a list of five institutional challenges that you think exist in that specific market. Now suppose Amazon wants to begin operations in that specific market. Recommend a strategy that is most likely to fit against the institutional challenges identified and recommend one.
Question 3. In your readings, two articles discussed the present and near future evolution of the Chinese consumer. The articles identified numerous demographic trends (mainstream growth, aging, changing role of gender), numerous spending trends (growing discretionary spending, aspirations- driven trading up, emerging senior markets, evolving geographic differences), numerous behavioral patterns (the still-pragmatic consumer, the individual, loyal consumer and the modern shopper) and concluded with some strategic implications for companies. Pick the company you currently work for/worked for recently/would like to work for, and against each of these factors discussed above, in one or two sentences each, discuss what the operational implications are for your chosen company. For instance, if you work for a high-end fashion apparel company, the trend of aging will have implications for your product mix. In such a case, discuss how the mix will need to change to meet the evolving customer.
Question 4. Please visit the attached links and/or any other sustainable businesses that target emerging markets (for example, you can look up companies like Solar Now, Broad Group, Shree Cement) that describe how some businesses have developed innovative models for emerging markets that factor sustainability in their operations. Now discuss:
a. Can these models be "scaled up" in terms of expanding their availability to the giant populations of these emerging markets?
b. Are these bottom-of-the-pyramid models truly sustainable and viable business ventures?
Question 5. Please provide a strategic response as a foreign university to the following article in a recent Economist article.
Article - Patriotic energy v West-worshipping - China battles foreign influence in education
Attachment:- Homework.rar