Assignment
In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4-5 pages that includes the following for the case study organization:
Discuss how a Web site's sitemap can help improve search rankings.
Describe the meta tags for the proposed Web site.
Describe other types of tags that are used to improve a Web site's search ranking.
Describe the key words for the proposed Web site (based on analytics from Week 3, if possible).
Provide 2-3 keywords for 10 different competitors.
Create a Web site goal statement (unique selling proposition [USP]) including key words.
Create title and description tags for your proposed Web site.
Use a free key word ranking tool to track your key words and provide results.
All sources should be cited both in the text and in the references using APA format.
Deliverable Length: Word document of 4-5 pages (excluding references and cover page)