Discuss external marketing environment in the global market


The External Marketing Environment in the Global Marketplace

• Before you start this Assignment, make sure you have reviewed the SWOT tutorial located in the Reading area.
In your Discussion you addressed entering the U.S. market from abroad. Now in this Assignment, you will take a look at the global marketplace in which, thanks to the Internet, even small companies can participate.

The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. Although the external marketing environment is largely uncontrollable, marketers must always be aware of the many forces that may impact the business. Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological, political, legal, and competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to an organization.

In this Assignment, you will be conducting an environmental analysis as a new marketing associate for a car sharing business.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: Discuss external marketing environment in the global market
Reference No:- TGS01750358

Expected delivery within 24 Hoursrs

2015 ©TutorsGlobe All rights reserved. TutorsGlobe Rated 4.8/5 based on 34139 reviews.