For each discussion question write a 250 words
Discussion
Find one example each of the different types of advertising (pioneering, competitive, reminder). Explain why you think they fall within these specific categories. In your example for the competitive ad, is the ad "comparative" or not? Similarly, is the reminder ad "reinforcing" anything?
For each of your examples, what kind of appeal does it use (rational v. emotional; for the latter, also mention the specific emotional appeal)? Do you think the appeal fits with the product and target audience characteristics?
Notes:
• As always, please complete the discussion postings only after reading the corresponding sections in the book and slides.
• Your example may contain elements of other "types"; for example, a reminder ad could also have a persuasive element, making it "competitive". This is okay, so long as you mention what the dominant "type" is (e.g. is it mostly reminder with certain minor elements of competitive ads, etc).
• The examples can be from television, radio, newspaper, or outdoor advertising. Please link to the URL for each ad, or attach it as a scanned image to your post (the latter for print ads you found elsewhere). If you are unable to find either the actual ad or its online version, please at least try and explain the content.
Discussion 2
Continuing with the same examples from DQ1, in what other media do these ads appear (other than the one in your example)? Why do you think the advertisers chose these specific media *? If the ad does not appear in any other medium, what would be your recommendations for which media would be suitable, and why *? What kind of media scheduling do they currently use (explain with details)?
*Refer to the specific advantages and disadvantages of each medium mentioned in the slides/book, and apply them to your specific product/ad.