Discuss changes that have taken place in the personal
1. Discuss changes that have taken place in the personal selling function and the impact of relational ideas on these.
2. Outline the personal selling process, highlighting, with examples, the fundamental importance of interactivity.
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1 discuss the difference in meaning between the terms lsquopersonal communications and lsquopersonal selling2 examine
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1 discuss changes that have taken place in the personal selling function and the impact of relational ideas on these2
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