Discuss applying market knowledge


With which stage in the family life cycle would the purchase of the following products and services be most closely identified? (a) bedroom furniture, (b) life insurance, (c) a Caribbean cruise, (d) a house mortgage, and (e) children's toys.

Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure and (b) corporate travel departments that select the airlines to be used by company employees.

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Marketing Management: Discuss applying market knowledge
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