Marketing Discussion
Pricing is controlled by the manufacturer or producer of the product or service. The manufacturer or producer understands the competition (competitive activity), the consumer, and its own company requirements.
1. Discuss a product whose price you have seen change in response to its competition.
2. How did the price change?
3. Did the price change seem to result in favorable business results? Details are important.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.