Directing - motivating and leading employees to achieve

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Directing - Motivating and leading employees to achieve organizational objectives

Directing

Once the organization has been staffed, management must direct the employees. Directing is motivating and leading employees to achieve organizational objectives. Good directing involves telling employees what to do and when to do it through the implementation of deadlines and then encouraging them to do their work. For example, as a sales manager, you would need to learn how to motivate salespersons; provide leadership; teach sales teams to be responsive to customer needs; and manage organizational issues as well as evaluate sales results. Finally, directing also involves determining and administering appropriate rewards and recognition. All managers are involved in directing, but it is especially important for lower-level managers who interact daily with the employees operating the organization. For example, an assembly-line supervisor for Frito-Lay must ensure that her workers know how to use their equipment properly and have the resources needed to carry out their jobs safely and efficiently, and she must motivate her workers to achieve their expected output of packaged snacks.

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Business Management: Directing - motivating and leading employees to achieve
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