Assignment:
• RIM needs to continue developing its "Curve" and "Gemini" model phones where sales are still steady. Also, RIM must focus on opening its platform because innovation is key if you're looking to hang around against Apple.
• With future business deals, RIM needs to ensure deadlines are met. When the deadline makes sense, you commit to the job and complete the order. If the deadline is unattainable, you negotiate until both parties feel the deadline is reasonable.
• RIM executives did not take Apple seriously. The lack of creativity and the inability to sense the consumer's needs was the downfall of RIM. It must devote more resources to research & development and aspire to be more like Apple in almost every way possible.
• New and more innovative executives could possibly help turn things around. It seemed as if the old management types refuse to adapt to new changes. They got too complacent and weren't paranoid enough anymore. It's a must to stay paranoid in order for an organization to keep striving.
• Blackberry needs to make itself look "cool" again. Effective marketing and proper product placement will give RIM the kick start they need to get Blackberry on top the once again.