Problem: Imagine that you are developing a public relations plan for a business you frequently patronize. Identify a problem or opportunity facing that business. Explain in detail how you might apply each of the four basic steps of a public relations plan (see " Conceptualizing the Public Relations Plan" in Chapter 5) when developing a plan for that business to address the problem or opportunity.
The news media have reported on a large number of corporate scandals and misbehavior by governmental officials and celebrities in recent years. describe and explain how ethics played a major role in a public relations campaign in either a positive or negative way.