1. Develop unique, complementary products, and co-branding opportunities.
2. Build more powerful partnerships and relationships with key content providers to gain a competitive edge.
3. Identify emerging trends and exploit the advantages of early market penetration for such things as phone connectivity.
4. Apply more radical concepts and appealing designs to make products different to result in more brand loyalty and to reduce price sensitivity.
5. Expand the company's distribution network to reach more of its targeted customers and provide them with a high-quality sales and post-sales experience.
6. Develop the top management team and a succession strategy to reduce the over-dependence on any one individual to advance the interests of the company as a whole.