Public Relations
Event Planning
MPR events are allaround us. They can be large, small, formal or informal and can often inlclude more than one organization. Using the comapnny that you further developed in the Unit 3 IP plan an event that will be a good fit. for it.
Part 1: Creating an Event:
1. Develop the event. Explain how it aligns with the firm's mission with a defineable target audience.
2. Describe how you will link the image of the form and the event. Keep in mind that people attend events mianly because of a connection with the theme or topic, not because of the sponsoring organization.
3. Create a presence so that the firm's message and sponsorship wil be remembered.
4. Provide a souvenir so that people will remember your event and company tthis part sholuld be 3 pages
Part 2: Notifying the connectors
1. Notify the connector before the event. Create a 1 page pitch to the media
2. Write a 1 page recap of the event with quotes themselves