Assignment: The Integrated Marketing Communications Plan
Competency
Recommend an integrated marketing communication plan to decision makers.
Scenario
You are a marketing coordinator for a beverage company. The marketing manager for Viteze, a new brand of vitamin drinks about to be launched, asks you to partner with the brand manager in developing an integrated marketing communications campaign. You and the brand manager have sent out both a newsletter and an email regarding the new product to your company to inform all interested personnel. You have also used the brand architecture your group has developed to create a copy of materials that feature your new product in an integrated communication campaign.
A meeting has been scheduled with key influencers in the organization to review plans for your team's new product and youwill deliver the presentation. Given your audience, the brand manager asks you to present reasons for recommending not only your team's new line of products, but an integrated marketing communications plan as well.
Instructions
Develop a PowerPoint presentation recommending the new product and an integrated marketing communications plan to decision makers.
The presentation should be 8-10 slides in length with information presented short phrases in bullet points, and/or graphical aids that you have created. Each of the slides needs a note section to assist in the presentation.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.